“The implementation went surprisingly smoothly. Possibly the familiarity with the typeface, which became city-famous through the Be Berlin campaign, helped. The in-house adoption and use of the new brand identity was overwhelming. In capitals, Change Letter, whose release is planned for later, differs only slightly from Change, which is now available from Fontwerk as a completely reworked and revised font family. The fire brigade also uses Change Letter for headlines on their website, in printed matter and annual reports, as well as on vehicles, buildings and equipment. Furthermore, a uniform logo “Berliner Feuerwehr” (Berlin Fire Brigade) was developed using the Change Letter font, which used to be the headline font of the state of Berlin. The corporate colors are, of course, still red and white but other colors have been removed. The national emblem, which has been in use since 1977, has been reduced to a few clear lines and is a single color. The two most important goals of the CD are the positive public perception of the fire brigade and the identification of the staff with their company. The corporate design was developed in-house by the Press and Public Relations department in cooperation with a communication scientist.
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